Privacy Policy
Last updated: 22 December 2025
Who We Are
How Long Is It? (howlongisit.co.uk) is a UK-based website providing free date, time, age, and distance calculators. We are committed to protecting your privacy and being transparent about how we handle your data.
What Data We Collect
We collect minimal data to understand how our site is used and to improve your experience:
- IP address (anonymised)
- Browser and device information
- Pages visited and time spent on site
- Referring website
Important: All calculator inputs are processed entirely in your browser (client-side) and are never sent to or stored on our servers.
How We Collect Data
We use the following services to collect data:
- Google Analytics - to understand site usage and improve our services
- Google AdSense - to serve relevant advertisements
- Cookies - small files stored on your device to remember preferences and track usage
Why We Collect Data
- To understand how visitors use our site
- To improve and optimise our calculators
- To serve relevant advertisements that help keep this site free
- To detect and prevent technical issues
Cookies We Use
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes unique users | 2 years |
| _gid | Google Analytics - distinguishes unique users | 24 hours |
| _gat | Google Analytics - throttles request rate | 1 minute |
| Various | Google AdSense - serves personalised ads | Varies |
Third Party Services
We use the following third-party services that may collect data:
- Google Analytics - Privacy Policy
- Google AdSense - Privacy Policy
Your Rights (GDPR)
Under GDPR, you have the following rights regarding your personal data:
- Right of access - request a copy of your data
- Right to rectification - request correction of inaccurate data
- Right to erasure - request deletion of your data
- Right to restrict processing - request we limit how we use your data
- Right to object - object to our processing of your data
- Right to data portability - request your data in a portable format
Data Retention
Google Analytics data is retained for 26 months. We do not store any personal data on our own servers. Calculator inputs are processed entirely in your browser and are never transmitted or stored.
Children's Privacy
This site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this privacy policy or our data practices, please contact us at: hello@howlongisit.co.uk